Laten we eerlijk zijn SEGA heeft helaas zijn langste tijd gehad, hun games zo ver die nog verschijnen doen het matig en het lijkt game over te gaan worden voor dit Japanse bedrijf. Dat is waarschijnlijk ook de reden dat ze nu een paar grote deals hebben gemaakt om van hun games en karakters films en TV series te laten maken. Kan iemand nog House of the Dead herinneren?? nuff said.

Cholfin now serves as head of development and production at Tokyo-based Stories International, a joint venture of Japanese gamemaker Sega and Hakuhodo DY Group (the world's seventh-largest advertising agency) that was launched to produce films, TV shows and entertainment for digital platforms in 2011.

Of the vast library of titles that Stories has the rights to adapt, it's moving forward with "Altered Beast," "Streets of Rage," "Shinobi," "Rise of Nightmares" and "Crazy Taxi" first as English-language live action and animated spinoffs. "Virtua Fighter" and "Golden Axe" also are part of the portfolio of properties.

Cholfin, who will work closely with Stories president and CEO Tomoya Suzuki, based in Culver City, Calif., also will serve as Stories' U.S.-based commercial and branded entertainment arm, connecting directors with Hakuhodo DY Group's brand clients to create content for Asia and other markets.